Interview Tigers General Manager Mr. Guo Zhigang Han Kids Nepal

"Fashion mainstream" is a future trend will not change.is a future trend will not change. Because consumers
Because consumers are actually children's clothingare actually children's clothing children's mother. They
children's mother. They are the fashion awareness ofare the fashion awareness on high. They will not
the high. They will not stand for their children dressedstand for their children dressed like soil, colorful red,
like soil, colorful red, green, they certainly do not likegreen, they certainly do not like that. To win such a
that.market also won the hearts of consumers, need to
HC Apparel Network  Although today is the secondtalk they have a resonance fashion.
day of the show, but to consult the people are doingSo, we need to do a children's clothing brand, then
your booth, signs of thriving. Really happy for you.we must first thoroughly understand the market
Please give us the first under Mr Guo Han Tigers thisrules and market development trends, and then
beloved Nepal Kids Brand.make his plans for both clients Ye Hao, consumers
Mr Guo: Yes. Tigers Silly Nigerian brand is frommight be, can benefit from.
August 8, 2008 beginning founded in the creation ofAuthor: Tigers foolish Nigerian market expansion have
this brand we have been brewing for many yearsany new progress?
before. From me personally, in Clothing There areMr Guo: scheduled to open Feb. 5, we can store, but
more than ten years, children's clothing industry hasin February opened eight new stores across the
four or five years. I have been very optimistic aboutcountry to now a total of more than 30 stores. We
the development of children's clothing market.intend to open on April 15 when the order will be, will
Our brand development in Nepal tiger foolish to go agrow to 50 stores nationwide. In 2009 we plan to
different way. Many brands or emphasis on planning,store security at the end of 100, then we are to
or emphasis on products. For these two, I was alsoachieve the first 10 million, if we can achieve 10
balanced. On the one hand we use a lot of publicitymillion, it will fan the 2010 target three times, because
efforts, on the other hand we carefully create qualityjust in 2010 but also have an opportunity: that of
products, to build the core of our competitiveGuangzhou Asian Games Yes! Just beside us, for us a
advantage.great opportunity.
Children's wear market is now polarized situation.Author: Tigers foolish Nigerian brand achieved rapid
High-end foreign brands, like Disney, Les Enphantsdevelopment in recent years, you think what is most
market accounts for 80 percent of children's clothingimportant?
brand market. The remaining 8% 90 of children'sMr Guo: The first is the development of the
clothing brand competition the rest of the low end.framework of our brand: I have done the clothes
We want to walk this path, we need to do themore than a decade, and do the design director has
mainstream of children's wear market. So we have todone more than a decade in the apparel field, I have
grasp two trends: First, the core product to createdone this a number of more transparent. I am not a
this piece of our Japanese and Korean fashion,single one Marketing Respect, I can stand a new high
fashion in the adult years creating children's clothing.for the brand to create a more efficient way.
The other is similar to the Spanish brands like ZARAAlso, as a business, first of all do culture. I have the
this mode of operation. Best way to get the imagetime to build this team, stressed that first began to
of the most fashionable styles, but the low price.shape a soul and spirit into our enterprise. My team
Dumas: you just mentioned, Hu Han-class productsof officers, the capacity of each of them may not
made Nigeria to be your "first-class children's clothing"be the strongest, but the mentality of all of them is
is how to define it?the best. They will complete the ideal and the ideal
Mr Guo: We have to do the highest fashion children'scombination of business, they put this thing to do as
wear brand. Our goal is to build China brand children'stheir careers, with the development team with the
wear fashion vanguard, "the mainstream of fashion"brand.